Place

Place or Channels of Distribution is one of the more vital elements of the marketing mix where a business will choose the method of selling the product to the customers

Types of Channel of Distribution

1. Manufacturers selling goods directly to the customers using their own store or website
2. Manufacturers selling goods using wholesalers and retailers. This is the most commonly used channel of distribution for fast consumer goods
3. Imported goods may be distributed through agents. The agents are responsible to import these products and sell them to various retailers. Sometimes agents can directly sell the product using websites.

Electronic commerce is the process of buying and selling goods using the internet. Companies use different websites to promote the goods and delivers them at the doorstep after receiving the order. Payment can be made with order or delivery.

Electronic commerce has been explained in more detail here

This note may be incomplete.