Factors used to measure success
- The amount of profit made
- The number of employees and their efficiency
- The amount of capital employed
- The market share of the product portfolio
- The quality of the products
- The amount of social welfare
Reasons for business failure
- Overestimation of sales
- Underestimation of expenses
- Unfavorable economic condition
- Increased competition
- Change in consumer tastes and fashion
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